Mobilegeddon: Googles New Algorithm

“Mobilegeddon”, Google’s new algorithm.

There is a not so secret, secret algorithm that decides how your website ranks on a google search.  The new Armageddon world ending search algorithm is all mobile device optimize, it is Mobilegeddon.    It sounds scary and it really kinda is scary.  Mobilegeddon is targeting every single website out there, your website included.  This is one of the times Google hasn’t been overly secretive about it and they have honestly been letting us know for a while this was something coming.   They have been trying new algorithms that do different things to give the mobile device user a better experience, but recently they have been losing money to adword campaigns because non optimized sites are ranking on mobile devices, and mobile users don’t click on them.   If users don’t click, Google doesn’t get paid.  Hence a preference for the majority, and that majority is mobile devices.

Mobilegeddon, defined:

Mobilegeddon is the act of dropping site rankings on mobile device google searches based on if a website is optimized for mobile devices.  There is an easy way to see if your site is optimized, go here, and after you see if you pass the test mark three things.  1- Do you pass yes or no, 2- does your site appeal to your eyes? yes or no 3- is your site using a plugin or is it true responsiveness? yes or no. We will use and answer these three questions.   1- yes 2- no (I own the site and I am not incredibly pleased with how it looks mobile, we are in the process of redesigning it) 3-no. (but it is in the works now).  If you don’t answer yes to all three of these you need to take action.  April 21st (tomorrow) is the day of mobilegeddon, if you are just reading this it is too late to completely avoid the mobilegeddon if you answer to #1 was no.  But there are quick ways to not fall too far behind.   This being a do it yourself blog, I will tell you the things you need to do to fix these issues, depending on the yes or no answers to our questions.   If you don’t pass the mobile friendly test you will fall victim to Mobilegeddon tomorrow, how do you return from that?  I shall tell you below.

Mobilegeddon got me, my website failed the mobile friendly test from Google:

If you answered no after you plugged your website into the Mobile Friendly Test website then tomorrow your site will no longer rank on mobile searches.  This is bad, this is Mobilegeddon, but fear not there are solutions.  If you use the most common language for your website, WordPress, then you can put a band aid over Mobilegeddon.  If you use a language other than WordPress then you may still have a plugin option, you will need to check with your web developer.  Those who use WordPress, like Schrock Interactive builds, have the plugin option.  This is a quick and easy software package you can download and install on your WordPress site to make your site mobile optimized, and avoid the Mobilegeddon.  You can pick a WordPress plugin from any number of places, we like these option click here.   Since this is a D.I.Y., we assume you want to do this yourself.  It isn’t particularly hard, but it does have some step by step instructions you will need to follow.  Maybe another D.I.Y. can be how to install these.  If you can’t do it, contact your webmaster, if they charge too much contact Schrock Interactive, we will do it for $400, a one time fee.  Follow this link to contact us now.  Remember this fix you just did was a band aid, a quick fix, a way to avoid the right now problem of Mobilegeddon.  What is next?

Mobilegeddon, I have the plugin, but my site doesn’t appeal to my eye.

Well we went to the Google mobile friendly test site, and it said YES your site is mobile optimized like this. after being tested on the Google test site, Mobilegeddon

The screen you get when testing if your site is mobile friendly on Google’s test website. YES we avoid Mobilegeddon

(or you went and it said no so you followed my instructions on obtaining the band aid plugin fix and now it says yes).  So we answer question 1 with a yes, and move on to question 2.  Does my site appeal to my eye? If you answer no, and if you are using a mobile plugin to avoid mobilegeddon then your answer should probably be no if we are being honest.  ARN Networks looks like this on a mobile plugin,

Picture of ARNNETWORKS.COM as a mobile plugin, Mobilegeddon bandaid Mobile Site View, avoided Mobilegeddon but not overly pleased with the look

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HERO Blueprint – Episode 5 – Questions to Ask your SEO Company

This episode of the HERO Blueprint podcast is the first segment of a two part episode discussing things that your SEO Company should know and discuss with you when you hire them to do SEO or Internet Marketing for your company.

The team discusses 9 different topics from keywords to landing pages in order to help you understand topics that any SEO person should bring up when you hire someone to do the optimization for your company or website.

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HERO Blueprint – Episode 4 – “What Happens When Scammers Get on Your Site”

In this episode of the HERO Blueprint podcast, the group encounters a group of scammers when doing our web comparison for the week.

Listen in to a live phone call to ‘tech support’ when we got a pop-up message on our computer during recording. Find out how the scammers try to get you to give them control of your computer and then try to charge you money for a ‘virus removal’.

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HERO Blueprint – Episode 3 – “AdWords Campaign Tips”

In this episode of the HERO Blueprint podcast, the group discusses tips for running a Google AdWords campaign. They offer some good dos and don’ts as well as tips on having your website ready for an AdWords campaign.

During the comparison section, the group looks at two local church websites, King of Kings Church and Lifegate Church. We touch on how websites for organizations differ from sites for a business.

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How to Setup Google Analytics

Google Analytics icon

In Episode 1 of our new podcast titled “HERO Blueprint”, we mention Google Analytics as the best tool to use to begin tracking your website’s traffic and how users interact with your content. If you haven’t already set this up for your website, here is a brief set of instructions to get you started:

  1. Setup a Google Analytics account.

    Setting up a Google Analytics account is simple. Go to Google’s Analytics homepage and click “Access Google Analytics” in the upper right corner. Assuming you’re signed into a Google account, the next page will have a large “Sign Up” button on the far right.

  2. Add a “Property”.

    On the next page, you will be asked whether you want to track a website or a mobile app. After answering a few simple questions about the site/app and your industry and then accepting the Terms of Service, you’re ready for the next step.

  3. Place your analytics code on your site.

    On the next page, you’re given tracking code that you can place on your site. You will need the code on every page of your site that you want to track. This is easiest if you have dedicated header or footer files that are called on every page because you can drop the code in just the one place without have to paste it everywhere. Note: I’ts a good idea to place this code in the footer rather than the header because in the header, web browsers will load the analytics code before the rest of your content, forcing your content to take longer to load.

    If your site is built using a Content Management System like WordPress, there are plenty of plugins/extensions that make this process easier. We happen to like this one: Google Analytics Dashboard.

  4. Begin tracking your statistics.

    Starting from the moment you drop the code in place, Google Analytics begins tracking usage statistics. Give the site some time to establish a solid baseline before making any radical changes to your site (most of our clients collect data for a couple months) so you can get a decent sample size and therefore a more complete picture of how users interact with your site.

Google Analytics will help you out significantly in determining what your site is doing for you and offers a variety of tools like tracking and monitoring AdWords and AdSense campaigns so that you can make the most out of your website.

For a more detailed breakdown of how to set up Google Analytics, you can check out Google’s Setup Checklist.