Last Friday, we wrote an article talking about this year’s noticeable trend that fewer people are doing their holiday shopping in brick and mortar stores in favor of shopping online (Brick and Mortar Down, Mobile Up). That online process is about to get a whole lot easier with the news that Google has found a way to get rid of those annoying boxes that distort text and ask you to type the number to prove you’re human (known as CAPTCHA).
Introducing the no CAPTCHA reCAPTCHA
Google is calling their new bot deterrent the “no CAPTCHA reCAPTCHA.” Rather than displaying twisted text that is hardly readable by a human, Google’s new reCAPTCHA system will display a simple checkbox that reads “I’m not a robot.” The user checks that box and by examining how you interacted with it – what you do before, during, and after clicking – it determines whether or not you’re actually human.
Mobile Users Aren’t Completely Left Out
While this system only works for users with a mouse, mobile users won’t be left high and dry. Mobile users will be shown a picture and asked to tap similar images from a list of options.
This is extremely exciting news in the web security community but also has a direct effect on regular internet users. It’s common knowledge that installing standard CAPTCHA reduces the number of users who can successfully complete a web form – especially when the target audience is elderly or vision-impaired. This new CAPTCHA will make that process infinitely easier and help reduce the number of potential customers lost due to complicated security measures.
It’s still in beta but a few high profile website have already adopted it including WordPress, Snapchat, and Humble Bundle.