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Mobilegeddon: Googles New Algorithm

“Mobilegeddon”, Google’s new algorithm.

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There is a not so secret, secret algorithm that decides how your website ranks on a google search.  The new Armageddon world ending search algorithm is all mobile device optimize, it is Mobilegeddon.    It sounds scary and it really kinda is scary.  Mobilegeddon is targeting every single website out there, your website included.  This is one of the times Google hasn’t been overly secretive about it and they have honestly been letting us know for a while this was something coming.   They have been trying new algorithms that do different things to give the mobile device user a better experience, but recently they have been losing money to adword campaigns because non optimized sites are ranking on mobile devices, and mobile users don’t click on them.   If users don’t click, Google doesn’t get paid.  Hence a preference for the majority, and that majority is mobile devices.

Mobilegeddon, defined:

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Mobilegeddon is the act of dropping site rankings on mobile device google searches based on if a website is optimized for mobile devices.  There is an easy way to see if your site is optimized, go here, and after you see if you pass the test mark three things.  1- Do you pass yes or no, 2- does your site appeal to your eyes? yes or no 3- is your site using a plugin or is it true responsiveness? yes or no. We will use and answer these three questions.   1- yes 2- no (I own the site and I am not incredibly pleased with how it looks mobile, we are in the process of redesigning it) 3-no. (but it is in the works now).  If you don’t answer yes to all three of these you need to take action.  April 21st (tomorrow) is the day of mobilegeddon, if you are just reading this it is too late to completely avoid the mobilegeddon if you answer to #1 was no.  But there are quick ways to not fall too far behind.   This being a do it yourself blog, I will tell you the things you need to do to fix these issues, depending on the yes or no answers to our questions.   If you don’t pass the mobile friendly test you will fall victim to Mobilegeddon tomorrow, how do you return from that?  I shall tell you below.

Mobilegeddon got me, my website failed the mobile friendly test from Google:

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If you answered no after you plugged your website into the Mobile Friendly Test website then tomorrow your site will no longer rank on mobile searches.  This is bad, this is Mobilegeddon, but fear not there are solutions.  If you use the most common language for your website, WordPress, then you can put a band aid over Mobilegeddon.  If you use a language other than WordPress then you may still have a plugin option, you will need to check with your web developer.  Those who use WordPress, like Schrock Interactive builds, have the plugin option.  This is a quick and easy software package you can download and install on your WordPress site to make your site mobile optimized, and avoid the Mobilegeddon.  You can pick a WordPress plugin from any number of places, we like these option click here.   Since this is a D.I.Y., we assume you want to do this yourself.  It isn’t particularly hard, but it does have some step by step instructions you will need to follow.  Maybe another D.I.Y. can be how to install these.  If you can’t do it, contact your webmaster, if they charge too much contact Schrock Interactive, we will do it for $400, a one time fee.  Follow this link to contact us now.  Remember this fix you just did was a band aid, a quick fix, a way to avoid the right now problem of Mobilegeddon.  What is next?

Mobilegeddon, I have the plugin, but my site doesn’t appeal to my eye.

Well we went to the Google mobile friendly test site, and it said YES your site is mobile optimized like this. after being tested on the Google test site, Mobilegeddon

The screen you get when testing if your site is mobile friendly on Google’s test website. YES we avoid Mobilegeddon

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(or you went and it said no so you followed my instructions on obtaining the band aid plugin fix and now it says yes).  So we answer question 1 with a yes, and move on to question 2.  Does my site appeal to my eye? If you answer no, and if you are using a mobile plugin to avoid mobilegeddon then your answer should probably be no if we are being honest.  ARN Networks looks like this on a mobile plugin,

Picture of ARNNETWORKS.COM as a mobile plugin, Mobilegeddon bandaid Mobile Site View, avoided Mobilegeddon but not overly pleased with the look

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HERO Blueprint – Episode 5 – Questions to Ask your SEO Company

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This episode of the HERO Blueprint podcast is the first segment of a two part episode discussing things that your SEO Company should know and discuss with you when you hire them to do SEO or Internet Marketing for your company.

The team discusses 9 different topics from keywords to landing pages in order to help you understand topics that any SEO person should bring up when you hire someone to do the optimization for your company or website.

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Adobe Photoshop CC Student And Teacher Edition cost important rich
This episode of the HERO Blueprint podcast is the first segment of a two part episode discussing things that your SEO Company should know and discuss with you when you hire them to do SEO or Internet Marketing for your company. The team discusses ..." />Adobe Photoshop CC Student And Teacher Edition cost important rich
This episode of the HERO Blueprint podcast is the first segment of a two part episode discussing things that your SEO Company should know and discuss with you when you hire them to do SEO or Internet Marketing for your company. The team discusses ..." />

How to Setup Google Analytics

Google Analytics icon

In Episode 1 of our new podcast titled “HERO Blueprint”, we mention Google Analytics as the best tool to use to begin tracking your website’s traffic and how users interact with your content. If you haven’t already set this up for your website, here is a brief set of instructions to get you started:

  1. Setup a Google Analytics account.

    Setting up a Google Analytics account is simple. Go to Google’s Analytics homepage and click “Access Google Analytics” in the upper right corner. Assuming you’re signed into a Google account, the next page will have a large “Sign Up” button on the far right.

  2. Add a “Property”.

    On the next page, you will be asked whether you want to track a website or a mobile app. After answering a few simple questions about the site/app and your industry and then accepting the Terms of Service, you’re ready for the next step.

  3. Place your analytics code on your site.

    On the next page, you’re given tracking code that you can place on your site. You will need the code on every page of your site that you want to track. This is easiest if you have dedicated header or footer files that are called on every page because you can drop the code in just the one place without have to paste it everywhere. Note: I’ts a good idea to place this code in the footer rather than the header because in the header, web browsers will load the analytics code before the rest of your content, forcing your content to take longer to load.

    If your site is built using a Content Management System like WordPress, there are plenty of plugins/extensions that make this process easier. We happen to like this one: Google Analytics Dashboard.

  4. Begin tracking your statistics.

    Starting from the moment you drop the code in place, Google Analytics begins tracking usage statistics. Give the site some time to establish a solid baseline before making any radical changes to your site (most of our clients collect data for a couple months) so you can get a decent sample size and therefore a more complete picture of how users interact with your site.

Google Analytics will help you out significantly in determining what your site is doing for you and offers a variety of tools like tracking and monitoring AdWords and AdSense campaigns so that you can make the most out of your website.

For a more detailed breakdown of how to set up Google Analytics, you can check out Google’s Setup Checklist.

We Are Dialed In

We recently received a card from one of our customers with a note of thanks inside. We will be working with Lorelee in the coming months to build a web application that will significantly enhance her business.

Thanks for the card, Lorelee!



IE’s Web Development Support Makes It’s Move to Stack Overflow

After a recent blog post and announcement to their MSDN community, Internet Explorer’s Web development discussions have made a transition away from MSDN to the ever growing Stack Overflow community. This comes at only a moderate surprise as Microsoft’s OneDrive and Azure also have their discussions on Stack Overflow, though IE’s Web development discussions are the only Microsoft property to have fully moved onto a different private network. Internet Explorer’s blog has also stated their reason for the move:

“This decision reflects the belief on the IE team that Stack Overflow is not only a rapidly-growing community of broadly-disciplined engineers, but a great place to get timely and reliable support on Web standards, and cross-browser development. We are proud to sponsor the Internet Explorer tag on Stack Overflow and are joining other teams around Microsoft such as OneDrive and Azure in helping to direct our developers to the Stack Overflow community.”

Making the move was a smart decision for IE. Stack Overflow is home to millions of users and is widely known for it’s great community of helpful programmers and engineers. On top of this, Stack Overflow’s own CMS interface is coded in ASP.NET, using the MVC Framework and uses Microsoft SQL Server for it’s databases, which is a very Microsoft-friendly environment. You can read more about the IE Stack Overflow switch on Internet Explorer’s blog here:

Schrock Web Customers Automatically Protected

WordPress is a web development framework that many web designers – Schrock Interactive included – use to build beautiful, easy to use websites. As the largest self-hosted blogging tool in the world, used on millions of sites, it can be a target for attackers. WordPress releases updates periodically to help fight the constant onslaught from the more nefarious internet users. Today WordPress released a major security update that patches several vulnerabilities including:

  • Three cross-site scripting issues that a contributor or author could use to compromise a site.
  • A cross-site request forgery that could be used to trick a user into changing their password.
  • An issue that could lead to a denial of service when passwords are checked.
  • Additional protections for server-side request forgery attacks when WordPress makes HTTP requests.
  • An extremely unlikely hash collision could allow a user’s account to be compromised, that also required that they haven’t logged in since 2008.
  • WordPress now invalidates the links in a password reset email if the user remembers their password, logs in, and changes their email address.

All major development platforms are subject to these types of threats. The main issue here is this: If you host your website on your own, you may be vulnerable. It’s incredibly annoying to make sure your WordPress installation and all your plugins are up-to-date at all times. That’s why all Schrock customers are automatically protected. We update the WordPress framework for you so that your website stays secure from attackers using known vulnerabilities to exploit and take advantage of unsuspecting website owners.

With hosting plans that start at $30 per month, it’s incredibly affordable and worth the investment to guarantee you’re as secure as you can be.