Having a branded email address that matches your website is an important component of your overall marketing plan. When it comes to branding your business, credibility is vital. Branded addresses show that your business is established and professional.
It’s time to stop relying on free services, and take control of your brand with a professional address from Schrock Interactive.
We know it is often easier and cheaper to use a free email option. But, we promise that a branded address is essential to your brand. Here’s why.
Maintaining a professional image
Professionalism should be top-of-mind when it comes to building a customer base. Therefore, it is vital to appear credible in everything you do online. Communicating with your customers through an email such as email@example.com doesn’t look nearly as professional as firstname.lastname@example.org.
Using your domain name asserts that you are a credible business that is well-established. This leads to customer trust and helps build your customer base.
Easier Access To You
When you use a business domain for your email, customers can easily find your website and social media accounts. Each correspondence helps your customers find and contact you quickly.
Setting up and assigning separate emails based on departments allows for streamlined communication. It also adds to your professionalism and credibility by allowing customers to directly contact the desired department.
Less Likely To Be Blacklisted
You are much less likely to be blacklisted and marked as spam using your business domain. Many spam and malware filters automatically detect emails from providers such as Gmail and Hotmail. Many reroute those to the Junk Mail folder so they get missed or deleted. A professional business address also reduces the chances of bouncing and being sent straight to the trash.