Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “organic” results. In general, the higher you rank in search browsers, and the more frequently your site appears in the search results list, the more higher traffic you’ll get to your website through those search engines.
Increased traffic means more leads and higher conversions for your business. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
SEO is more of an art than a science. Many of the rules that applied just 6 months ago are now outdated and ineffective. Before you deep dive into blogs and podcasts, take a moment to get a free website SEO evaluation. If you know your baseline you can easily measure your improvements over time.
Attracting customers has never been as difficult as it is today. Gone are the days of blasting commercials on TV and radio to a captive audience who tolerated sponsored messages to get the music or TV show they were waiting for.
Eyeballs and ears are moving away from terrestrial marketing and spending more time online. If you want to reach them you need a website that is fast, optimized to give a great user experience, and jam packed with great content people want to see.
People don’t just surf the web for fun. They are looking for something when they hit your website. Our job is to make sure that we point as many people as possible to your website and then deliver them the information they want or need.
That simple concept is the core of what Schrock Interactive’s SEO division does for our clients every day. We offer simple, affordable plans and we are accountable for our results. Every month. No exceptions.